The Purpose of Search Engine Optimization The purpose of search engine optimization and registration is to increase traffic to your website by ranking high in the results of searches by visitors searching with the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a contest to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that first site. This page suggests ways to optimize and improve search engine results with ranking and promotion advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better search return ranking is your real objective. It is not enough to simply add META tags and to submit your site to a million search engine indexes and directories. The first step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. This step cannot be overlooked, as a three or four page site will never be able to compete with a larger, comprehensive site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is CRITICAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without it you are destined to be search engine fodder. The middle step is to design your keywords with search engine ranking and optimization in mind. There are no search engine optimization secrets -- just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high search engine promotion ranking for desired search keywords criteria. This site targets improving web site search engine result rankings by using a "follow the leader" approach to keyword selection and page wording. For some major search engines, your search position, placement optimization, and web site promotion ranking are commonly controlled by META keywords and top of page text. Once you know what keywords worked for the top ranked websites in your search terms, you can match their results and do even better! Web ranking optimization success requires that you beat your competition, so knowing the keywords used by your competition is the most important first step. It will become apparent that good ranking excludes keyword spamming (loading up your pages with multiple, repetitive, and unrelated keywords) the search engine, and that with the careful selection of your keywords that you will fare well for your effort.
